Soham Shah is one of the major players of self-drive rental cars industry in UAE. With a whopping clientele of more than 50,000 customers, Soham started off his company with the help of his parents. They gave him Rs. 150,000 to fulfil the down-payment of his first car to startup his business.

Shah visited the UAE in 2014 because the country was on his bucket list. Impressed by the business possibilities available, he moved here in 2016 and launched Self-drive under the Pinewoods umbrella. Keeping his grandfather and family in his mind, Soham has reached to the top. Entering the UAE market by investing 5 million Dirhams, now serves 95 different nationalities and has over $300 million in asset under its management.

Raised in Pune(India), Soham started his journey as a part-time market research executive – with a monthly salary of 1,850 Indian rupees ($24.50).

“Although it was only 5,000 Indian rupees – it was a large amount to me”, says Shah.
Given his passion n cars and automobile, Shah has an engineering degree from The Institute of Management Education, Pune(India)

Under his watch and his family’s support Soham’s enterprise started with 2 cars and now has collaborated with more than 15 brands and has a fleet of 2,400 cars for the customer to select from. His future plans are to expand his organisation to Bahrain, Saudi, U.S.A. and U.K.

Soham invests in cryptocurrency- Ether, Ada Cardano and XRP and is very fond of cars as he drives a BMW X5 and i8.